#B2Bbranding

Jul 23, 20194 min read

Create B2B Stories that Connect and Scale

Storytelling can help B2B brands move past the outdated practice of pushing product features and data points in their marketing communicatio

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Apr 9, 20192 min read

Confessions of an emotional strategist

How embracing feeling and perceiving helps me create stronger brands. Years ago when I was just starting out as a brand strategist, a...

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Feb 2, 20182 min read

One simple way to elevate your brand

A shift in perspective can help your brand thrive. I recently engaged in a brand positioning initiative with a B2C company in the energy...

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